If you are a small business owner, you’re fully aware that once you have your business set up and operating, much of your time goes into new customer acquisition as well as continuing to reinforce your brand in the minds of your existing customers. Marketing is a job that is never ever done regardless of the size of the business, and while there are no real shortcuts as to the work, you need to actively “get the word out there”. I have a tip that will help you if you’re not already using it.
Do you have a business slogan that briefly sums up the solution you represent for your customers, or even a can-do or fun attitude that you’d like to have associated with your business in their minds? With all the media that consumers are constantly bombarded with nowadays, trying to reason with potential customers using paragraphs of advertising copy is most likely not the most efficient way to get the job done. A succinct possibly funny business slogan on the other hand, can accomplish in just a few words what you are trying to do: get people’s attention, and get them curious enough about your business and want to find out more.
This is most likely a job for a professional. It will most likely be worth it to hire a copywriter on a freelance basis to aid you in coming up with the perfect slogan that really fires on all cylinders. Be sure and ask to see some samples of other taglines for businesses that your writer has created. You might spend $100 or $200 on this small project, but just imagine how insignificant this amount of money is if you make use of the slogan for years into the future.
If you think of examples of business slogans that are used by companies you know, try and imagine what your idea of these companies would be if they didn’t have their particular slogans. What would Nike be without “Just do it”? What would Sony be without “Sony. The one and only.” Even if you own a very small company, business slogans will enhance your professional image in the minds of people you are trying to reach. If you don’t already have one, the good news is that you can look forward to an increase in business once you do.