When you go to a trade show, it seems like every vendor has something to give away—something with their name on it to help you remember them. If you’ve been to a trade show as an attendee, rather than a vendor, you know that you tend to collect a lot of ink pens and catalogs at these shows. When you get home, you throw the bag of catalogs and other literature in a corner, where you may or may not get around to going through it later. The pens, on the other hand, get used—but not remembered. That makes them [...]
Business lulls are inevitable – it’s just part of life. But just because they happen doesn’t mean you have to just accept them. Quite the contrary. When that happens is typically a time to do these two things to ramp up business, to get you back on track, and to get back to taking care of business. I fashioned these two remedies while my business was still in its infancy. When I opened my bankruptcy practice several years ago I opened slow, as you might expect, picked up real fast, and then hit a lull. During that time I had [...]